We’re basically living in the future right now, so I have to wonder why so many people and businesses are living in the past.
In my online browsing, I’ll come across businesses that have listings on Google—a phone number, address, and maybe a couple reviews—but are lacking a website. Or worse yet, they’ve got a link to a Facebook page in place of a proper website.
It’s sad to see because making a website for yourself is easier and less expensive than it’s ever been. The barrier to entry more like an open gate now.
Ain’t nobody got time for that.
But with Squarespace, WordPress, Wix, and all the other piece of cake website creation platforms out there, there’s simply no more excuse not to have a website. These days, not having a reputable and modern looking website may actually hurt a business.
And no, Facebook is not a good substitute.
Listen up designers, photographers, people in the fashion world, videographers, restaurants, chefs, accountants, lawyers, doctors, hair salons, business consultants, art galleries, museums, hobby shops, mechanics, writers, veterinarians, food trucks, and pretty much everyone in the world...
You need a website.
Why aren’t Google or Facebook good enough?
If I could get a nickel for every time I’ve seen an interesting restaurant show up in a Google search without an accompanying website, well then I’d have a whole lot of nickels. It’s frustrating because I’d really love to know what kind of food I can find at those restaurants, but there’s not an easy way to find an up to date menu because the restaurant doesn’t have a website.
You know what I immediately do after seeing a restaurant that doesn’t have a website? I look for another one that does. I’m sure I’ve missed out on some exceptional meals in my life because of this, but as I said above, there’s no reason not to have a website these days.
I can say the same about a business that is content with just a Facebook page.
When I’m looking for a bakery or an art gallery or a mechanic and come up with nothing but a Facebook page, then I feel like I’m seeing a bunch of businesses that aren’t willing to put effort into growing.
I don’t believe Google or Facebook are enough to cut it these days. They’re the easy choice, but remember, the hard thing to do and the right thing to do are usually the same thing.
I want to see more people and businesses invest in themselves and I believe that a real website is exactly the way to do that.
So what should you do about it?
Hop onto Squarespace, my dear friend! You’re reading this on a website that was built using Squarespace. You can see how well this place promotes the Dandy Cat Design brand. When you’re here, all you’ll be getting are the plugins, guides, and blog posts that only I want to put out into the world.
I don’t have to deal with someone else’s logo cluttering up my website. I’ve got my own effective logo in my header. Having that sort of control is wonderful and empowering.
Or head over to WordPress. Give Weebly a shot. Make it a party over on Wix. The point is, there are so many other options out there for you. A business shouldn’t limit itself to the easy way anymore, not when there are so many useful options.
Feel free to call me biased as someone who uses Squarespace to promote and grow their own business, but I can tell you that using this platform has helped out immensely. I don’t ever feel limited by my chose platform.
Let that be the main takeaway with this entire blog post. Your business will grow and thrive with its own website and Squarespace is ready and willing to help you do that. Your business may struggle without its own website.
Who cares if you’ve never built a website before
Trust me, as long as your website doesn’t look like the sort of hot garbage that was all over the internet in the ‘90s and early 00’s, then you’ll do all right for yourself.
To be frank, you’d have to put some real effort into messing up a Squarespace template. Those things just aren’t designed to look bad. Therefore, it’s a safe bet that your website’s going to look all right.
I can understand the hesitation that others have about making a website. I’ve spoken with many people who have expressed that same sentiment. They’ve not taken the website building leap because they don’t feel like they can make a website look good.
As long as you’ve got some good looking photos, an awesome product or service, and a nice story to tell, you’re already 90% of the way there. That last 10% is just the act of filling a Squarespace template with those good looking photos, awesome products or services, and your nice story.
Squarespace (and all the others) makes it really easy for you. Don’t feel like you have to reinvent the website wheel. You do you and the people will come.
Who’s got the time?
I get that. I can understand how building a website can add one extra plate to all the others you're spinning. It may feel like it's all going to crash to the ground. Well, I hope it wouldn’t be that catastrophic, but I think you get my meaning.
I’ve got good news for you: there are still many people out there who have created their own website building business and are looking for a person just like you. Better yet, there are some great Squarespace web designers out there just waiting to make you a stunning website.
It’ll cost you an extra bit of cash, but that’s the reality of creating a website. On the plus side, since Squarespace takes care of the hard coding work behind the scenes, you’re not really hiring a Squarespace web designer to code anything by hand. That usually results in a lower cost.
You could go with a web designer who will code everything by hand, but that’ll usually cost significantly more and take extra time. I don't say that to put those designers down. They do great work and my hat’s off to them.
But I’m talking about Squarespace here.
A quick online search for “Squarespace web designers” will turn up a big handful of talented people who will be thrilled to build the website you want. In a matter of just a few weeks with one of them, you’ll end up with a website that'll do wonders for your business.
I’ve said it before and I’m sure I’ll say it again: a professional looking and branded website is a must for everyone.
A Google business listing or Facebook page is not enough to turn heads or impress anybody these days. Those things are so prevalent that businesses who rely on them aren’t doing a single thing to stand out from the crowd. Your work and your voice should only be about you. There’s no reason to share your awesome qualities with some giant corporation.
If you do any sort of professional, creative, or personal work (so pretty much everybody), then you should have a website. It’s easier than ever to make one for yourself. More importantly, it’ll show the world that you're dedicated to making your business a success.
Do it for yourself, cats.