It's rare to find a social network that isn't picture first, and increasingly video first, these days. It's no great mystery—nearly all of us are visual creatures, so anything that catches our eye is bound to have some success.
We've got our Instagram feeds, our TikTok videos, and our hundreds and hundreds of Pinterest pins. There's a limitless supply of images and videos just waiting for us to look at every single day. If your thumbs are super ripped from all that endless scrolling, then there's never been a better time to be alive.
Amidst the infinite supply of images and video, there's an important ingredient that’s missing in this business-growing recipe that we're all trying to follow. It may be something that we never would have seen coming while we've been busy getting the perfect lighting down for our latest Insta Story.
It's all about the text, friend.
Write a bio that sells for you
Your bio should be a fundamental step in creating your social accounts. It's the cornerstone that everything else is going to be built upon, so you'd better not brush it off like it's something worth forgetting.
If you're not putting some real effort into writing a bio that captures your business's energy, teases what you offer, and gives visitors a way to learn more about what you're selling, then you're missing out on a big opportunity for engagement.
First impressions are always important. If someone hops onto your account looking for a service you provide, then your bio may be one of the first things they see. Make sure it lets them know that they've come to the right place.
Zip on over to my friend Sammi's website for a really helpful blog post she wrote about this topic: How To Create the Perfect Bio On Instagram.
Spend some real time on those captions
I'm not suggesting that the captions on your Instagram posts need to be novel length. I've been known to do that and let me tell you, sometimes brevity is the real secret sauce. Depending on the post, a crazy meaningful one or two sentences can get the point across better an entire paragraph (or two or three).
But we're talking about growing our business online here and if you're not taking the time to tell your story in your captions, then you're missing a huge opportunity to engage your visitors.
Open up a bit. Tell them why you started your business. Talk about your struggles and share your successes. People want to hear what you have to say, so give them the goods.
A DM can open a lot of doors
Comments and direct messages are the lifeblood of all online networking. Full stop there.
If you're just putting out images and videos without responding to your comments, then you're just shouting out into the void. Make sure you’re giving quick but meaningful comments to someone else and engaging with people you admire with direct messages.
We have the incredible power to connect with anyone in the entire world in just a few taps on our phone screen. None of what we can do now was even possible around 20 years ago. We're living in the future, friend! Why in the world would we let these opportunities we have go to waste by not reaching out to someone else?
Send a message. It'll brighten everyone's day.
Social networks are flooded with new pictures and videos every single day. Millions of them from around the entire world. But that's not all they're about.
It's not all they should be about.
While growing our businesses, we need to remember that it's not all about the pictures. Yes, they're an important part of capturing someone's attention, but they're not what's going to create an engaged fan of your work.
Add some meaningful and powerful text to your online life. Connect with the people who are scrolling through your feeds. You'll be glad you did when you see how passionate about your work people will become.
Write something great, cats.