This podcast episode was recorded as an accompanying audio version of the Dandy Newsletter that was published on September 29, 2020.
I'd love for you to join my mailing list. It's a really groovy place. You'll get all my latest productivity tips and Dandy Cat Design news before anyone else. Sign up below today!
I’ve made a lot of Pinterest Pins lately. This has all been to help expand and increase my online exposure with people who want to support my work. That’s how successful businesses work, when you get down to it. Good exposure equals a larger audience.
Why have I been doing all this grueling work? Why make that many images? Thanks to the wonderful Pinfinite Growth course, I understand how to play the Pinterest game better now. Melyssa Griffin has really hit on something here. She’s doing great work. I heartily recommend this course for anyone who wants to grow their audience.
There’s also a brand spankin’ new blog post waiting for you. It’s called, Why It’s Okay To Just Be Okay.
We’ll probably never be that famous person with the cool, easy life. You know, the sort that we see in magazines. Just doing what you do is both admirable and okay. It’s okay to be happy. It’s okay to be content with your life, even if your face isn’t plastered on a billboard. Let’s talk about working on accepting our normal lives and being happy with who we are.
We’re wrapping things up with what I’m watching, reading, and listening to this week. It’s a great assortment of media that’s worth your time.
Links to stuff that was mentioned:
The full text
The Dandy Newsletter—09/29/20
Let’s continue on the Pinterest train for a little while longer...
Last week, I wrote about creating loads of new Pinterest pin images in my effort to give myself as much content as possible for publishing online. So far, I’ve made nearly six hundred images and, as of this writing, I have another couple hundred left to go. It’s not difficult work, but it is tiring and time-consuming.
However, I believe all the time and effort to be worth it. I mean, none of the social media alternatives seem all that enjoyable to me. What, am I going to become a YouTuber or TikTok...ite? I’m sure my ten minute long videos about innovative email folder organization would be a smash hit.
Check back in a year or two when I inevitably start posting things to my brand new YouTube channel. Remember to like, subscribe, and hit that bell!
I’m enjoying Pinterest so much because it gels well with how my mind works. It’s also not so demanding of my time or attention. Indeed, it’s more of a search engine than an actual social media service. When it comes down to it, pin comments, direct messages, and even follower counts don’t matter much on Pinterest. Those things don’t dictate success for Dandy Cat Design as much as they would on a place like Instagram. If you’re not putting in a full-time job’s worth of work on Instagram, in addition to the full-time job’s worth of work you’re putting into your main job, then you’re not going to gain any real traction there.
Why spend my business time on a place like that?
Before diving headfirst into Pinterest, I didn’t spend much time on there. In short fits and spurts, I’d collect some interesting recipes and cat pictures. I never devoted much time to really understanding how it could be used to benefit Dandy Cat Design. However, I did have a feeling that it could be a potential source of great traffic to my website; good pins always include a direct link to their source material. I thought if I could get my work snowballing there, then I’d be in a pretty good place.
The problem was I didn’t know the first thing about what Pinterest really is. I think most people consider it to be what I thought it was: just a place to collect cool food images or plan a rustic-themed wedding that’ll take place in some local barn (horses and chickens optional).
It wasn’t until I stumbled on Melyssa Griffin’s site and, more specifically, her Pinfinite Growth course that I learned what Pinterest could be for business. Let me say right off the bat, the lady knows her stuff. I mean, she’s got at least over 200,000 community subscribers and has brought in well over a million dollars of annual revenue, as shown on her website. She’s got some major bona fides. I felt like I was in good hands if I were to enroll in her Pinterest course.
I’m still working on her program—hence the multitudes of new pin images—and haven’t implemented everything she’s suggested yet. Still, I’m very happy with my investment. Not only has she helped demystify so much of Pinterest for me, I’ve also seen a notable uptick in my interaction and engagement numbers. I believe my snowball is still small at the moment, but it’s growing bigger and picking up momentum every day.
She’s the person who helped me change my entire idea of what Pinterest is, and I couldn’t be more grateful for that. Like many other people, I had always considered Pinterest to be a social network. Her belief, and mine too now, is that Pinterest is actually a search engine. Sure, its focus is on images, but it’s a search engine nonetheless.
Hearing that helped me realize the full potential of Pinterest for Dandy Cat Design. If Pinterest is a search engine, then what it requires is image content, and that’s something I’m good at creating. I don’t need to spend countless hours trying to message people. Instead, I just need to feed it my quality work. From there, it was easy to see a path toward my personal idea of success:
- Give Pinterest excellent imagery, with good descriptions and a link to my work.
- Provide my site’s visitors with an incentive to sign up for my email list.
- Grow a collection of enthusiastic and supportive Dandy Cat Design fans.
- Sustain myself and my work through direct funding on my website.
I’m well on my way to achieving the dreams I made for myself all the way back when I started Dandy Cat Design. I have Melyssa Griffin (and all my wonderful supporters, like you) to thank for that. If growing your business through Pinterest is something you’d like to look into doing, then I encourage you to learn from one of the very best. Check out Melyssa Griffin and her Pinfinite Growth course. They’re both well worth your time.
It’s been hard work to make so much stuff for my website and Pinterest, but it’s been worth it. I’m proud of what I’m creating and how my audience has grown.
Now, back to making new pins...
I don't know if you know this, but you're amazing just as you are!
There’s a new blog post waiting for you. Hip-hip-hooray! 🎉
It’s called: Why It’s Okay To Just Be Okay.
When I was younger, I wanted to be an actor. When I got a little older, I really wanted to be a great cinematographer. I had wanted to be known and loved by many people. It’s something I’ve worked on getting over for a long time. It’s a real shame that we place so much importance and admiration on the shoulders of famous people. It can lead to sadness, resentment, and discontent in those who may never reach that lofty status.
I would love to see a better message given to the world: it’s okay to just be okay. It’s okay to not be famous. It’s okay to have just another office job. It’s okay to feel fulfilled by and happy with the smaller things in life, like enjoying nice sunrises, playing video games, or making a really tasty loaf of bread. We don’t need to have our faces plastered on billboards. Ephemeral stuff like that doesn’t dictate our worth.
In today’s post, I’m talking about why it’s okay to just be okay with our work, our mental health, and our lives. It’s a great reminder that you’re amazing and you shouldn’t let anything or anybody tell you otherwise. Follow the link above to give it a read right now.
If you ever want to throw some suggestions my way, then send me a reply to this email. They’re always wonderful to receive.
Seriously friend, I'd love to hear from you.
Until next time, stay dandy, cat.
CURRENT PODCAST: Trojan Horse in My Phone by Connected Pro
WATCHING: Season one of Sex Education
LISTENING: Blackstar by David Bowie
READING: Personal by Lee Child
Dandy Cat Design Newsletter
Join the newsletter and receive my Dandy Resource Library for FREE!