This podcast episode was recorded as an accompanying audio version of the Dandy Newsletter that was published on September 22, 2020.
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Prepare yourself for some math because math is what’s going to happen in this episode. Wait wait! Come back. It’s good math. Cool math. The sort of math that helps grow a business. The sort of math you wish you could have worked on in school. Oh yes, I’m talking about Pinterest math.
Well, it’s regular ol’ multiplication and division, but it’s being used to help me figure out how much content I have to post. Turns out it’s a lot. Like a lot. When you’re playing the game of becoming a success online, it’s all a numbers game. Make sure that you’re giving your audience the sort of numbers they want to see.
There’s also a brand spankin’ new blog post waiting for you. It’s called, How To Create a Professional Email Signature for Yourself.
While we’re talking about business sort of things, let’s also talk about making a good first impression. A professional email signature is a great step in presenting a good image. You don’t want to come off looking like a fool. Luckily, there’s a dead simple and powerful tool out there that’ll help you make amazing email signatures. You don’t even need to know HTML to do it, either! Make your email shine today.
We’re wrapping things up with what I’m watching, reading, and listening to this week. It’s a great assortment of media that’s worth your time.
Links to stuff that was mentioned:
The full text
The Dandy Newsletter—09/22/20
This last week, I’ve given myself a task that’s been wearing me out. I’ve been busy making hundreds of Pinterest pins for my blog posts in an effort to give myself tons of content to continually publish onto that service.
In the past, I would make three pins per post and include them at the bottom of each blog, allowing for people to easily select one of a few good looking images they could post directly to their Pinterest accounts. It’s a common practice with blogs. It gives your website’s visitors the opportunity to share your content that they’ve enjoyed with their own followers. It’s the social part of social media. Those pins have done pretty well for me. Since starting to use them in my posts, I’ve seen them as important parts of my work. I believe they can help expand my audience reach. I value their usefulness.
I have an Affinity Designer file with many different pin templates set up as unique artboards. They’ve given me different options to choose from when creating my pins. Really, if you’re looking to create Pinterest pins for your work, then creating separate artboards in Designer or Adobe Illustrator is 100% the way to go about doing it. Any other method is just going to drive you crazy.
When I first started making these pins, I only had seven different templates to choose from. I thought this was a good number to give myself—there would be enough variety for me there and I wouldn’t run out of possibilities and have to make more anytime soon. Everything was working well and I felt like I was doing a good job. Until I started doing some math.
Of course it would be math that would do me in. I always did well at math in school, but we were never great friends.
When posting on Pinterest, or any social network really, you’re fighting to gain attention from the algorithm, the invisible gatekeeper to other people’s devices and eyes. What all these algorithms want to see are a few common things:
- You’re using good imagery and text in your posts.
- You’re including some good descriptions accompanied by relevant hashtags.
- You’re posting a bunch of stuff all the time.
That last point is why this entire dispatch is being written and why the math of Pinterest bit me in the butt. See, to garner the attention of the Pinterest algorithm it’s suggested that you post anywhere between 10-25 pins a day. You could surely post more than that, and many people do, but you should aim for those numbers if you’re looking to start getting noticed. Perhaps you can see what I mean by the math of this.
I’m currently posting around ten pins a day, sometimes a bit more and sometimes a bit less. I’m using Tailwind to do it, but that’s not really the point at the moment. (That Tailwind link is a referral, by the way.) So let’s see how this breaks down:
- 10 pins a day * 7 days = 70 pins a week
- 70 pins a week * ~4 weeks a month = 280 pins a month
That’s a heck of a lot of content to have to post every month, but hey, you do what you have to do to be successful online, right? Let’s do a bit more math:
- ~105 current blog posts on Dandy Cat Design
- 105 posts * 3 images per post = 315 total pins
- 315 total pins / 280 pins a month = a little over one month’s worth of available pins
Now, if the goal is to have a constant stream of my content fed into Pinterest, then a little over a month’s worth of content is, clearly, too little. I need more content and that’s what I’ve been doing for the past week (and will continue doing for at least the next week).
Instead of making just three pins per blog post, I’ve now made ten separate templates and am using each one for every blog post. Ten pins for every post. That changes the math up a bit.
- 105 posts * 10 images per post = 1,050 pins
- 1,050 total pins / 280 pins a month = 3.75 months of available pins
Now that’s more like it. I can start working with those numbers.
However, I still don’t feel like that’s enough. Sure, I’m publishing a new blog post every week, so there will always be new content coming, but a single post a week won’t give me enough runway before running out of pins. That’s where the pin descriptions come in. See, each pin comes with a pin description. There’s a close interplay between the pin image and description. As long as I don’t post the same image-description combination more than once every several months, then I’m not going to set off any spam alarm bells with Pinterest. This means, I’ll also be going back and creating what I hope will be ten unique pin descriptions for each post (we’ll see how that goes; perhaps it’ll be closer to five). Now the math becomes pretty crazy.
- 105 posts * 10 images per post = 1,050 images
- 1,050 images * 10 descriptions per image = 10,500 pins
- 10,500 total pins / 280 pins a month = 37.5 months of available pins
37.5 months. Three years, one month, and two weeks. Over three years worth of content that’s able to be put into Pinterest, with new content coming every single week. I mean, I hit 105 blog posts in the two years since I started Dandy Cat Design, so that means I’ll have another 37.5 months worth of content before I even finish the first 37.5 months! At that point, I have unlimited content and all it’ll cost me is the time it takes to make ten images and ten descriptions for every new blog post. It’s a slog to get through sometimes, but the math shows me that it’s worth doing.
I’ve been spending the last week making seven additional images for all of my blog posts, in addition to the three I already had. I’ll be spending a while creating new descriptions for each pin. It’s a mammoth task and I’m sure I’ll be sick of it long before I finish, but the benefits appear to far outweigh the drawbacks. Heck, even if I start upping the number of pins I post every month, it’ll be worth it.
- 25 pins a day * 7 days a week = 175 pins a week
- 175 pins a week * ~4 weeks a month = 700 pins a month
- 10,500 total pins / 700 pins a month = 15 months of available pins
That’s still over a year’s worth of content, with new stuff always coming. Best of all, 15 months is still more than enough time between posts. I can just loop back to using description one after I finish using description ten, starting the whole process over again.
I’m going to have to sink a huge amount of my time into this project, but it’ll be worth it. Giving myself that much content will only benefit me. Really, it feels like the math of this will do a lot of the marketing work for Dandy Cat Design after I finish creating the images and descriptions.
For someone who doesn’t prefer the marketing side of business, that’s a pretty dang good place to be.
Sign on the virtual dotterd line
There’s a new blog post waiting for you. Hip-hip-hooray! 🎉
Closing out an email with a good looking and professional signature is key to putting your best foot forward. Ending an email to an important client with something like “Sent from my iPhone” isn’t going to do a lot to endear you to someone who might have money to give.
That’s why it’s essential to close out your business emails with a signature that not only looks professional, but also gives the recipient the ability to engage with you further. We’ve been talking about marketing things in this email, so let’s keep it going with that bit of wisdom. Luckily, a professional email signature isn’t a difficult thing to create these days. In fact, there’s an amazing online tool that’ll do the hard work for you.
Today’s post will tell you all you need to know about creating a beautiful, professional looking email signature. In it, I talk about what options are available to you and give you a walkthrough for the email signature creation tool. Click through the link above to give it a read today.
If you ever want to throw some suggestions my way, then send me a reply to this email. They’re always wonderful to receive.
Seriously friend, I'd love to hear from you.
Until next time, stay dandy, cat.
CURRENT PODCAST: Why Tomorrow? by Upgrade+
WATCHING: I Heart Huckabees
LISTENING: Whole New Mess by Angel Olsen
READING: Personal by Lee Child
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