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Dandy Cast 034: Do I dare drop the name like it’s hot?

Sean Anderson
Sean Anderson

This podcast episode was recorded as an accompanying audio version of the Dandy Newsletter that was published on July 21, 2020.

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Show notes

Hey, Dandy Cat Design has a new URL (in addition to its current one). I was feeling a little jazzy lately and decided to really lean into the cat theme. Now, you’ll be able to get to the website by going to a far simple dandy.cat. Yep, there’s a .cat domain and your boy went and got one for his site.

Does this mean that I’ll be dropping the other URL that I’ve been using for so long? Nah, I don’t think so. No need to rock the boat when it’s sailing along just fine. I mean, a part of me wants to do it, but there are people who wouldn’t want to make the change. Where would I be then? It’s not good for a business to lose potential customers. That’s just Business 101.

There’s also a brand spankin’ new blog post waiting for you. It’s called, Do You Need to Bullet Journal?

Bullet journaling was a pretty huge things a few years ago. It was the Furby of productivity tools. Luckily, it’s tuck around a lot longer than the Furby did. The excitement around it may have died down a bit, but it’s still a great tool to have. If you’re looking to boost your daily productivity, be sure to give this post a read.

We’re wrapping things up with what I’m watching, reading, and listening to this week. It’s a great assortment of media that’s worth your time.

Links to stuff that was mentioned:

dandy.cat

Hover

Top-level domain - Wikipedia

Do You Need to Bullet Journal? - Dandy Cat Design

Bullet Journal

Ryder Carroll

Big Sur Sosumi | Upgrade - Relay FM

Cougar Town - IMDb

Marry Me | St. Vincent - YouTube

The Cat Who Could Read Backwards - Goodreads


The full text

The Dandy Newsletter — 07/21/20

A few weeks ago I purchased an additional domain name for Dandy Cat Design. This one is “dandy.cat” and it’s completely functional right now. Give it a try yourself. Type dandy.cat into the address bar of your web browser and watch in amazement as you’re whisked off to my website. At the moment, I’m using domain forwarding to make this happen. When you type in that URL, you’re actually being redirected to “dandycatdesign.com.” Nothing about the website experience for Dandy Cat Design is different than it’s ever been. There’s just a new, additional way to get there.

Every few months, I’ll feel the urge to hop onto Hover and browse around for alternate domain names for Dandy Cat Design. As I’ve just demonstrated, it’s perfectly okay to have more than one domain name for a single website. As such, it can be a good practice to secure as many roads directed toward your business’s website as possible. Why would I want to let someone else snatch up the amazing dandy.cat domain name when I could have it for myself? And with prices on many top-level domains set at such affordable prices, I’d be foolish to pass up this chance.

I went browsing around and Hover suggested dandy.cat. I thought it was a brilliant suggestion, both useful and with a sense of humor. I bought it and I’m happy that I’ve secured it for myself.

I was browsing around because I’ve been feeling a familiar itch. I’ve written in this newsletter before about taking time to evaluate all the systems and tools you may implement while running your business. This is advice that I follow closely because I’ve seen real benefits come from it. I wouldn’t be where I’m at today if I didn’t make it a regular tradition to take a critical look at how I run things. The itch I was feeling in this case was a thought I’ve had a few times before about changing my company’s name and URL.

Since its inception, Dandy Cat Design has gone through quite the transformation. It began by offering Squarespace web design services to creative people. It morphed into a product-based business that sold Squarespace plugins and business building guides. From there, it’s become what it is now—an informative resource for those who want to create their most productive life. I’m happy with what I’m doing now. The topic of productivity, especially when it concerns digital tech and the online world, has been a love of mine for as long as I can recall. I want to share my love and knowledge with as many people as possible.

With each of those evolutions, the “design” part of Dandy Cat Design became less of a focus. I included that word in my business’s name because, in the beginning, I was focused on designing and building Squarespace websites. That’s not the case anymore. The design part of Dandy Cat Design is beginning to feel outdated. Would dropping it and going with the simpler “Dandy Cat” be more appropriate?

I want to weigh the pros and cons of a decision like this particular one.

Pros

  • A fresher, more appropriate name. As I’ve talked about, my business has changed. Perhaps its name should change, also?
  • More freedom to try different things. I sometimes feel the word design can be a bit pigeonholing. It can be difficult tell someone my business’s name and then talk about how I don’t really do any design work.
  • I can... really lean into the cat imagery? Meow?

Cons

  • Confusion. I’m certainly not Apple or Google, so a name change for my business wouldn’t necessarily be as disruptive as one for theirs would be. Still, there are people who know that my business has always been Dandy Cat Design. They may not appreciate or could outright reject such a change.
  • I’d have to update or redo all my social links. I’m thinking of Pinterest here specifically. I have a good handful of pins on there that lead to Dandy Cat Design and not Dandy Cat. I’d have to alter every single one of those. I imagine any repins would be especially difficult or impossible to change.
  • My email address would have to change. Several people only have a single email address for me, so they may lose the ability to contact me in the future. This could be mitigated by sending out an email to them about this address change, but I can’t count on every one of them actually updating my contact information.
  • Newcomers may wonder why a website called Dandy Cat doesn’t have much of anything to do with cats.

None of this is to say that you can expect to see a dramatic name change to Dandy Cat Design anytime soon. I’m not currently planning on flipping the switch on something as major as this. Ultimately, I may just keep things the way they are and just drop the word design whenever I refer to my company. It’ll be more of a social name change and less of a SUPER OFFICIAL name change.

The cons are outweighing the pros for me right now, and I should keep that in mind above everything else. Keeping design in the name isn’t really hurting anything for me right now. In fact, it may actually be helping to set expectations for my business.

I’ll keep mulling this issue over in my head. I’ll need to continue telling myself that what may be good for me may not be good for my business. Would I like to change the name to Dandy Cat? Yeah, a little bit. Would it help anything in the long run? Unless I can come up with any convincing reason to support that question, I believe the answer is a firm no.

Still though, it’s good to think about these things.

Get out those fancy papers and pens!

There’s a new blog post waiting for you. Hip-hip-hooray! 🎉

It’s called: Do You Need to Bullet Journal?

A little while back, you couldn’t go onto any productivity-centric blog or website without hearing all about bullet journaling. This is the journaling and time management system created by Ryder Carroll. He developed an analog method of managing the present and planning the future, all while being open-ended enough to be infinitely adaptable for the people who do it.

I’ve seen many wonderful bullet journals created by some very talented people. It’s clear that it can be a system that’s both productive and creatively rewarding. However, the question that should pop up before anyone actually starts a bullet journal is, do you actually need to do it?

For several months, I kept my own bullet journal and could see some real improvements. I’m focusing on a more digital lifestyle these days, but I would still recommend creating one for anybody who wants to get better at managing their time, or who just needs to quickly kill a few pens off.

Read on through the link above to discover if a bullet journal can be a valuable tool in your life. I also give an extensive course on how to start a bullet journal, what its particular syntax is, and how to keep it going. Give it a read today!

If you ever want to throw some suggestions my way, then send me a reply to this email. They’re always wonderful to receive.

Seriously friend, I'd love to hear from you.

Until next time cats, stay informed, stay safe, and stand up for what’s right. Black lives matter.

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Sean Anderson

Lover of productivity tips, Apple devices, and vegan ice cream. Mostly, I'm busy petting cats 🐱 and dogs 🐶


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