This podcast episode was recorded as an accompanying audio version of the Dandy Newsletter that was published on March 10, 2020.
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There’s a change coming to the Dandy Cat Design website and it’s all about comments, or rather the lack thereof. There had been a comments section, powered by Commento, at the end of each post, but now it’s looking like it’s not long for this world. Pour one out for a dearly departed feature.
But hey, it’s not like you won’t be able to contact me. There’s still my contact page. I’ve still got an active Twitter profile going. If you’ve got some thoughts/grievances about a blog post, then give me a shout out in one of those place. I’d love to hear from you... just not at the end of my blog posts anymore.
There’s a brand spankin’ new blog post waiting for you. It’s called, Do Yourself a Favor and Create an Ideal Client Avatar + FREEBIES.
If you’ve got an online business of any sort going, then you really need to do an ideal client avatar for yourself. Seriously, this is one of the most powerful and useful exercise you can do for you and your business. Learning more about the people who want to give you money is one of the best ways to ensure you’re a success. Learn how to make one and get a really awesome FREEBIE with it by reading this post today!
We’re wrapping things up with what I’m watching, reading, and listening to this week. It’s a great assortment of media that’s worth your time.
Links to stuff that was mentioned:
The full text
The Dandy Newsletter - 03/10/20
I’ve been considering making a large (in a way) change to the Dandy Cat Design website that may actually have a relatively small impact on how it works.
Because it’s currently functioning as a blog more than anything else at the moment, I’ve tried to emulate many of the features that other blogs and websites have included. I’ve changed a lot about my business since the beginning; what it was then looks completely unrecognizable compared to how it is now. But I’ve still been doing some things the way other people have done them, instead of considering doing them the “Sean way.”
With the people who read my work, I’ve noticed that I’ve received better engagement through email, my microblog, and even Twitter. Granted, the crossposting that happens on Twitter is completely automated through Zapier and it’s not a place that I spend much time in, but it’s still a thing. On the plus side, I can completely ignore all but the friendliest and most useful interactions there. Indeed, some of the best conversations I’ve had with people about my work have taken place outside of my website.
Some may consider that a failing of the website and I can see where that thought may come from. I don’t feel the same way. I believe it’s just a case of email/microblog/Twitter messages being easier to send. Everyone’s got an email address. Not everyone wants to create a Commento/Disqus/whatever-the-new-hotness-is account just to post a thought on a website.
Friction of any kind is completely anathema to success online. If the commenting system that I use on my website demands any sort of extra effort beyond just typing out a few words, then no one is going to use it. I know I wouldn’t. I don’t comment on many sites I frequent exactly for this reason. I don’t want to create a Disqus account just so I can post a thought (or get into an argument with some loudmouth).
Just the thought of it makes me groan.
I want to create a wonderful community of Dandy Cat Design readers online. I don’t believe I can do that by setting up roadblocks in front of them. It’s important for me to be available for conversation in the places where it’s clear people are.
On the other hand, I don’t want to manage an Instagram account, a Facebook page (ugh!), a Twitter account, a Pinterest page, Snapchat, TikTok, YouTube, Mastodon, Micro.blog, Medium, and Discord just to be available to as many people as possible. Ain’t nobody got time for that mess. It’s also important for me to keep my sanity while running my business.
To this end, I’ve been seriously considering removing the comments section from the Dandy Cat Design blog posts.
They’ve never been used by most people and moderating a comment system is not something that I want to devote my time toward. There are more important things for me to focus on than being active in the comments section or, worse yet, having to deal with jerkfaces who want to turn a comments section into a cesspool of nastiness and hate. I’ve got stories to write and share. I’ve got ideas to flesh out. I’ve got my dogs to pet.
Please note that I’m considering all this just for Dandy Cat Design. If you run a website that has an active comments section that brings value to your business, then you keep rocking it! In fact, I encourage you to consider using Commento. It’s a really lovely, secure, and lightweight service that can add a lot of goodness to a website. Just not mine at this moment.
Removing the comments section of my blog posts may sound ridiculous to anyone who’s running an online blog. You may be thinking that I’m shooting myself in the foot by doing this. Surely, a blog is supposed to have a place for readers to comment on what they’ve just read. And they should also have a sidebar, at least five different email list forms, and a photo album’s worth of pictures on every post, right? But that would be doing things the way everyone else is doing them.
On the one hand, I see the value in emulating those who have made great successes of themselves online. Clearly, they’ve figured out the secret sauce, so they should know what they’re talking about. However, I’ve made a promise to myself to create the business that I myself would want to support. I feel I can create my own version of success without loading down my website with annoyances that are only going to drive readers away from my work.
Hat’s off to trying something new!
Want to know your business better than you ever have before?
There’s a new blog post waiting for you. Huzzah! 🎉
One thing that I do recommend for every single business in existence, especially the ones that exist solely online, is to create an Ideal Client Avatar for themselves. This exercise is designed to help you develop a clear and deep understanding of who your real customers are.
Why spend hours and weeks and years trying to market your products or services to the wrong people? Your time is way more valuable than that. An Ideal Client Avatar is exactly the tool you need to tailor your business messaging to the people who need to hear it the most.
Oh yeah, I’m also giving away a free Ideal Client Avatar template for you to use. Yes, you read that right: it’s COMPLETELY FREE! Snag yours today and get to know your business’s ideal client better than you ever thought possible.
Click through the link above to learn how you can grow and improve your business with an Ideal Client Avatar today. I look forward to telling you all about it there.
If you ever want to throw some suggestions my way, then send me a reply to this email. They’re always wonderful to receive.
Seriously friend, I'd love to hear from you.
Until next time, stay dandy, cat.
WATCHING: Season 1 of Locke & Key
LISTENING: Coming Home by Leon Bridges
READING: The Stand by Stephen King
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