This podcast episode was recorded as an accompanying audio version of the Dandy Newsletter that was published on November 19, 2019.
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In the inaugural episode of Dandy Cast, I talk about the subtle way that the online business world requires everyone to do things as they’ve always been done. If you’re not out there every day, blasting your products or services with a cheery face, then are you even businessing?
Instead, I want to encourage himself and everyone else to just do things the way it’ll make us happiest. Heck yeah, we should be able to run our businesses the way we want!
There’s also a brand new blog post in store for you. It’s called, You’re a ____? You Need a Website.
A website is a real must these days and one of the best ways to get people to take notice of your business. Best of all, creating one for yourself has never been easier. You don’t need to learn a single bit of HTML to craft yourself something good looking and effective.
As I will always do, I wraps things up by talking about what I'm enjoying this week.
Links to stuff that was mentioned:
The full text
The Dandy Newsletter - 11/19/19
On the big relaunch: I'm learning now that there's still sooo much to figure out about running a successful business.
I couldn't ever be accused of being the most outgoing person in the world. I'm the classic example of an introvert. Social situations aren't my forte, although I have gotten better at navigating my way through them. I require some time alone to recharge my Sean batteries. I prefer spending time with a few close friends instead of a crowd of folks I hardly know.
I'm what every single person on Tumblr describes themselves as. Get rid of the letters in Tumblr's logo and put my face up there. I'd fit right in.
At first glance, the people who present their new product launch/course/must-see-if-you're-not-a-fool webinar appear to have the sort of easy extroversion that's a struggle for me to fake. The idea that I should spend most of my waking hours broadcasting myself and my products because that's what business marketing is sounds unpleasant to me. I'd bet there's a good chance you might feel the same way.
I just want to flip open a book alone during the afternoon.
So you can imagine how pleased I was to read a wonderful blog post by Cait Flanders, called How I Slowly Grew My Blog My Own Way. In it, she describes her rebellion against the idea of following the "normal" path of growing a blog/business. When many people in her world were pushing for her to throw advertisements and sponsored bits up onto her blog, she didn't do it. She sacrificed money for her idealized vision of her blog.
I don't know if I'm ready to sacrifice making as much money as I can with my business, but I do respect her for sticking to her convictions. That said, don't expect to find Dandy Cat Design choked down with ads anytime in the future.
That nonsense is nasty.
What I found compelling in her post was the idea of rejecting what's seen as the ultimate goal of an online business: gain mountains of followers and grow as fast as possible. It's not a great thing to aim for. Except for the few exceptions to the rule, most businesses develop slowly. Pushing for the rarely attainable goal of becoming a hundred-thousandaire in your first year of business (or even second or third) is probably a major reason why so many businesses sputter out before they even get started.
There's a hell of a lot of pressure to succeed immediately. Anyone pushing the idea that you can instantly achieve your wildest dreams if you just follow their personal 10 step method to the letter is a harmful person.
I'd rather echo the advice that Cait gave in her blog post: slow and steady wins the race. Minus the "racing" bit. She didn't spend every waking moment barraging her Instagram followers with live sessions or film daily 10+ minute long YouTube videos about her books. More power to those who thrive on that sort of pace, but I'd rather connect with a smaller group of passionate people who support what I do. Replying to comments, supporting other bloggers, and not worrying about the numbers are great tips.
That's stuff I can get behind. Why shouldn't there be room in the Great World of Success for the introverts?
There's a new blog post for you...
Give it a read now. It's called, You're a ____? You Need a Website.
I've seen loads of businesses in Google search results that don't have a website. More often than not, they rely on Facebook pages to do all the work for them. Maybe it's a successful strategy for some places, but I believe not having a business website is a terrible idea.
The first thing I do when I see a business that doesn't have a website is skip right on past them and look for another one that does.
There's just no excuse for not having a website these days when there are so many easy website creation platforms out there. Google search results and Facebook pages aren't enough to cut it these days. It might take time and effort to make a website, but I can guarantee that real benefits will come with a "home base" for your business.
In today's post, you'll see:
- What not having a website for your business is really saying to your potential visitors.
- All the heaps of options out there for creating a great looking website.
- What to do if you've never made a website before or just couldn't possibly find the time to make one.
Head on over to the blog right this moment to learn why artists, restaurants, lawyers, photographers, doctors, and anyone else who has a business should have their own website.
And while you're over there giving it a read, go ahead and leave a comment at the end of the blog post. I would love to hear all about how your business has improved from having a website. Or even about what's holding you back.
If you ever want to throw some suggestions my way, then leave a comment on Instagram or at the end of one of my blog posts. Or heck, reply to this email.
Seriously friend, I'd love to hear from you.
Until next time, stay dandy, cat.
WATCHING: Season 3 of Atypical
LISTENING: Clap Your Hands Say Yeah by Clap Your Hands Say Yeah
READING: The Girl Who Kicked the Hornet's Nest by Stieg Larsson
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